Clones are easy. Building a coherent ecosystem is hard.
The pivot from “another taxi app” to a new category product.
Start and reality
I began with a local taxi idea. It became obvious fast: the problem isn’t the “order ride” button; it’s the gaps between services. Route → ride → check-in → events → payment → receipts — this must be one motion, with no context switching or “will the card fail again?” anxiety.
Reframing
That’s how SaturnusGo emerged as an ecosystem: rides, places & collections, hotels, events, wallet, loyalty — in one UX. With a financial backbone that behaves consistently across countries.
The founder’s path
It was hard — regularly. Days when nothing works, nights when everything breaks. I kept moving: rewriting modules until they “clicked”, polishing micro-interactions so the interface feels honest and resilient. When depression hit, I treated it like a product problem — reduce chaos, regain control, step by step.
That’s how my principles formed: earn trust first, hide complexity inside the system, keep the outside simple and predictable.